The best advertising is often very inexpensive! Business cards are affordable and their back panels can do double-duty as referral programs, coupons, meeting dates, and frequent-user programs. These "pocket ads" are a must for businesses of any size.
There have been changes in how cards are used ... that is, primarily to drive potential clients to social networks or websites. Therefore, address and location have become less relevant. Most cards include some combination of phone number, website URL, email address, and Facebook, LinkedIn and Twitter locations.
Many online sites print high-quality, inexpensive cards with quick turn-arounds. I like ModernPostcard!
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